We will only work with you if we know we can generate you a real return on investment.
We are confident you will be happy with our services. That’s why we have a NO lock-in contract policy.
We have a dedicated account manager for each of our clients who will keep you informed with your marketing campaign.
17 million Aussies are Logging on to Facebook Every Single Month!
There’s a huge number of people already itching and ready to buy your product or service.
But what’s currently holding them back…
They don’t know who you are! Let me explain simply how Facebook’s algorithm works.
The algorithm works through the principle of “survival of the fittest”. We create your ads and set the initial conditions and let Facebook’s algorithm work its magic.
It shows your ads to thousands of Facebook users, determining which ads perform the best and who are the targets that are drooling at the mouth ready to buy from you.
We take this data, analyse it, then implement changes to make your ads as effective as physically possible.
How Many Leads Are You Handing to Your Competitors?
The bottom line is: Facebook isn’t just for pictures of children and funny memes anymore. It’s the most powerful tool available for rapidly growing your business.
If you’re not already using Facebook to your advantage, chances are you’re losing countless paying customers to the competition. All of our clients were originally shocked by the results they started getting from Facebook almost immediately.
The longer you leave your business in a prehistoric state, the higher your chances of becoming a relic of the past.
Our Cold-Blooded Process.
We never leave our marketing to guesswork. Our market research process allows us to actually understand your niche’s problem and how to effectively sell them your solution. We don’t try to create desire, only stimulate your dream customers already latent desire for your solution.
Once this is completed, we use scientific principles and methodology to create ad experiments to test on Facebook. This allows the market to show us which ads they are most responsive to and provides the highest return on investment.
Many marketers get attached to their ads and try to create ads that are witty or look pretty. Our primary focus when creating ads is that they sell and make you the largest possible return on investment.
Top Marketers Most Closely Guarded Secret.
We’ve uncovered a well-kept secret from both our own testing and researching the marketing greats: long-form text ads nearly always outperforms short ads.
This goes contrary to popular opinion, yet we have observed in nearly every case that providing the reader with more information is more likely to hook them in.
People don’t want flashy ads with the sole purpose of stealing their attention. They want ads with substance and purpose.
The philosophy behind our style of advertising is providing useful information to your potential buyer in the form of an article. This article commands the reader’s attention by stimulating their suppressed desire. Articles about news and information are the most engaging posts on Facebook statistically.
The high-quality information we provide educates the reader about their current situation and brings their awareness to their pain points, allowing them to make a more informed decision on whether the solution you’re offering will improve their lives. Our content always aims to show the reader we actually understand the problems they are facing, making them confident that you are able to solve their problems the best.
We have also found that this attracts higher quality leads because only those interested enough to read will click through to your website. These clients are much more likely to purchase your product and make better clients to work with.
Facebook will specifically target those people who engage with the ad and click through, so you only connect with the highest quality leads.
How do Facebook ads work?
Facebook Marketing allows you to convey your brand vision to people who are already interested in what you are selling by making use of in-depth data and analytics.
Its that simple.
We’ll find out exactly who your ideal customers are and discover the best strategy to target them.
We’ll integrate your current sales funnel with the Facebook campaign to make your life easier.
Our content and design team will create ads that sell based on our market research.
We’ll create tests to determine what the most effective marketing strategies are for your specific market.
We’ll analyse the data gained from the testing and use this to refine our strategy.
We’ll use results to optimise the ads targeting for maximum effectiveness.
We’ll also use the data to improve the best ads and to remove those not performing well.
Every month we review the success of the campaign and how the strategy could be improved.
Our Insane Process.
Using our market research system we’ll learn everything there is to know about your dream customer, allowing us to tailor the campaign specifically to what they want to see.
We’ll integrate your current sales funnel with the Facebook campaign so that your entire sales process from initial prospect to the closed client will be completely seamless.
Our design team is made up of copywriters, expert video producers and graphic designers. We focus on creating ads that sell, not ads that look pretty.
We’ll use the market research to create experiments with variation testing every aspect of marketing for your industry.
We’ll review the findings from the experimentation phase and draw conclusions from the results. This is a continual process throughout the campaign.
We’ll use the synthesised results to tweak and improve the ads targeting system so only those most likely to fall in love with what you’re offering will see your ads.
We’ll also use the synthesised results to tweak and improve the ads we created so that only the most effective style of ads are being used to attract potential customers.
Every month we measure and review the progress of the campaign against key performance indicators. We use this information to make sure that the overall campaign strategy is as effective as possible.
Frequently Asked Questions.
How does a Facebook Marketing Campaign Work?
You are paying Facebook to display a written ad, image, and/or a video to your target customers.
This can be highly effective because you are able to precisely target people who are looking for your service to help them.
The days of paying money for a radio ad and praying that people will be interested in your product are long gone. We can review the data from the ads and constantly tweak them so that your ads are only shown to the people most willing to buy your product or service.
To produce a complete marketing campaign we create a huge variety of different ads and constantly test and tweak which ads work best, and who your ideal target audience is.
As the process continues the campaign becomes more and more effective until it turns into a customer generating machine.
Why is Facebook Advertising Important?
In between the baby photos and holiday updates, Facebook and Instagram have become staples for businesses to increase exposure to their target audience.
With each month you continue leaving your lead generation up to chance you are running the risk of driving your business into the ground. We have come to a point in time where using technology effectively is necessary for the success and growth of every business.
Never before in human history have businesses had this much access to information about their marketing campaigns. Businesses that choose to ignore this amazing resource will not be around in the next decade.
Is Facebook Marketing Expensive?
When social media marketing is done right, it will reduce your business spending on marketing because of the amount of data we are able to use to our advantage.
By creating ad experiments with variation, you can scientifically determine the most profitable marketing strategy for your niche. Marketing used to be a risky endeavour, as it was unclear exactly how much your money was creating a return on investment. Facebook marketing provides us with exact statistics so we know exactly how much each new client is costing you down to the cent.
How Will Facebook Advertising Improve my Business?
Not only does Facebook marketing allow you to get you more leads at a better price, but you are able to target higher-quality customers. You don’t want to just bring you any person to your site, you only want to target your dream clients. These customers are better to work with, spend more money and spread your business to their friends and family.
When combining deep market research with Facebook’s algorithm you have struck gold. Facebook’s algorithm will help find your dream clients if you set the initial targeting conditions up correctly. Many business owners think they know better than Facebook and set very specific targeting conditions based on who they think their customers are. They then conclude Facebook ads don’t work when no one clicks on their ads and they waste stacks of money.
If you want to fully access the magic of Facebook you must set broad initial conditions and allow Facebook’s algorithm to do the work for you. It will test your ad with all different kinds of people and work out the type of people who love your offer and are ready to buy now.